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Digitalization in business is the new norm. And companies must take advantage of all the tools available to deliver the best customer experiences.
Just being “online,” however, is no longer a competitive advantage. Businesses must now plan the seamless integration of data across every department of their organization to obtain a complete picture of their customers. Keep these technological and digital trends in mind when creating, optimizing, or expanding your digital transformation strategy.
To gain a perspective on digitization in business triggered in 2021 and beyond, let’s look at some numbers:
A survey by McKinsey in 2020 revealed that more agile companies, experiment with new technologies, and make heavier investments in digital technologies are twice as likely to report outsize revenue growth than their competitors.
- A Boston Consulting Group (BCG) study showed companies at the forefront of big data trends generate 12% more income than those who don’t use big data.
- Spending on digital transformation technologies and services worldwide from 2017 to 2024 is estimated to rise from 0.6 to 2.39 trillion USD. [Statista.com]
Thus, the digital transformation of businesses acts as a central pillar of success.
Find out the nine trends to keep in mind when creating your strategy on digitalization in business. Download the infographic today!